Acquisition Emails with a Ph.D. in Clickthroughs
We broke the mold (and response records) with our "L" shaped email for ComputerWorld. And we just might be the first creative shop to add a small image of the premium partially overlapping the call-to-action tile to reinforce the gift (see U.S. News below).
(Scroll down for Renewal Emails)
Computerworld Controlled Pass-Along. Extremely successful subscriber-get-a-subscriber promotion. Client immediately remailed. The top portion of the email is addressed to the subscriber/recipient, with instructions to send to a colleague. The brighter bottom portion, where the eye immediately goes, is written to the colleague. It makes it clear that the email has been forwarded by someone the recipient knows. I attribute much of the success of this email to the unique format.
Inc.500/5000. Successful email to drive applications for the prestigious Inc.500/5000 list of America’s fastest growing private companies.
Preaching Acq Email
Preaching. The key to this successful acquisitions email is the “Open House” concept. The sign is already a well-known metaphor for “come in and take a look.” It worked!
US News Acq Email
U.S. News. Central to this email’s success is the premium image on the call-to-action bar. This reinforces the idea that by clicking on the tile, the recipient gets the gift.
National Review. As is befitting for political copy, this email is radically partisan. It’s also short, colorful and includes the offer. Coordinated with direct mail package.
Christian Science Monitor. Another successful use of the “L” shaped email. John Titus described the response to this series as, “Almost as good as the print efforts.”
Inc. Win-Back -- Indexed at 123. Expressing the cost on a per-day basis and the one-week deadline powered this email & landing page to success.
Weekly Standard E-Renewal
The Weekly Standard. A ‘Thank You’ note and renewal-at-birth email featuring one of the magazine’s iconic brand images – editor William Kristol.