Magalogs with Impact


The Weekly Standard

The Weekly Standard Slim Jim

Runaway success. Long-term control. Copy and concept on freelance assignment from Sage Communications.  2014 revision by Jeff Laurie & Co.


Consumer Reports


Consumer Reports

Consumer Reports. 
As Consumer Reports kept pushing us toward a near-complete replica of their control at the time, we pushed back. And earned one of the few kill fees we’ve ever gotten. I’ll go on record: I think positioning Consumer Reports as a semi lifestyle book through the “Live Smart” concept could have been the answer to the organization’s problems with younger people depending on social media for product reviews. Because Consumer Reports now includes explanatory and guidance articles on topics from finance to life insurance and more, it can legitimately be positioned with “live smart.”