Renewals That = Results
Renewals have changed. Today subscribers have shorter attention spans...and paper, printing and postage are expensive.
The solution is brevity.
Our renewal efforts concentrate on transactional elements – the offer, and instructions to renew. But we still believe in reselling your editorial content toward the end of the series, and we’re always upping the urgency factor.
Golf Digest Renewals
Golf Digest. Index 165. Attached Renewal Series. Design by Ingram Creative.
NEJM JW Renewals
New England Journal of Medicine. 9-Effort renewal series for Journal Watch. Design by Ingram Creative
Mindful 5-Effort Renewal Series. Launch Control. Design by Ingram Creative.
Barron's 10-Effort Renewal Series. Written for Sage Communications.
Scientific American. Three-effort test. Effort 2 beat the control handily. I've used the letter format on Effort 2 several times. Design by Ingram Creative.
Oil & Gas Journal. 4-Effort Series for trade publication. Design by Ingram Creative.
National Review Renewals
National Review (2014). Developed to test against my 2011 control renewal series. Design by Ingram Creative.
Journal of Bone & Joint Surgery. Series to convert residents, who get JBJS free, to paid subscribers upon leaving residency. Design by Ingram Creative.