Renewals

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Renewals That = Results 

Renewals have changed.  Today subscribers have shorter attention spans...and paper, printing and postage are expensive.

The solution is brevity.

Our renewal efforts concentrate on transactional elements – the offer, and instructions to renew.  But we still believe in reselling your editorial content toward the end of the series, and we’re always upping the urgency factor.

Golf Digest Renewals

GolfDigest-wcover

Golf Digest.  Index 165.  Attached Renewal Series.  Design by Ingram Creative.

NEJM JW Renewals

NEJM-wcover

New England Journal of Medicine.  9-Effort renewal series for Journal Watch.  Design by Ingram Creative

Mindful Renewals

Mindful-wcover

Mindful 5-Effort Renewal Series.  Launch Control.  Design by Ingram Creative.

Barron’s Renewals

Barrons-wcover

Barron's 10-Effort Renewal Series.  Written for Sage Communications.

SciAm Renewals

SciAm-wcover

Scientific American.  Three-effort test.  Effort 2 beat the control handily.  I've used the letter format on Effort 2 several times.  Design by Ingram Creative.

OGJ Renewals

OGJ-wcover

Oil & Gas Journal.  4-Effort Series for trade publication. Design by Ingram Creative.

National Review Renewals

NatReview-wcover

National Review (2014).  Developed to test against my 2011 control renewal series.  Design by Ingram Creative.

JBJS Renewals

JBJS-wcover

Journal of Bone & Joint Surgery.  Series to convert residents, who get JBJS free, to paid subscribers upon leaving residency.  Design by Ingram Creative.

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